So, let’s see if I can explain how I work and what you might expect for a photo or video shoot. Rather than explain in a barrage of emails likely buried in the shuffle, or a phone call lost in a muddle of information, I use a form, which I will know you will have read, because I’ll ask you to sign it at the bottom, and send it back to me. No worries. You’ll likely have question or two, which I’ll do my best to answer in an email, a phone call, or over coffee. If I’m missing something, just ask. Maybe I’ll have to do some editing of the “So We’re On The Same Page” form for clarification. This isn’t contract, per se, and if no questions, then kindly sign at the bottom and return before booking. This form includes what follows, and can be downloaded here.
First, taking care of business:
My licensing and billing practices are an industry standard, but may differ from those you've experienced with other professional photographers and videographers. I use a licensing model in creating estimates and invoices for clients.
My estimate and invoice basically include fees and expenses.
1. "Fee, digital photography" , "Fee, videography" and/or "Fee, video editing"- I charge a fee for my time and my eye, with consideration of the amount of equipment I use for a particular project. This fee includes delivery via Dropbox of an "image library" of watermarked “not ready for Prime Time” images (to be processed later – see section 2), or for viewing video clips. Unless otherwise agreed upon, both stills and video are meant for selection purposes only. Not ready for publication just yet, not downloadable. A bit more fine tuning to do.
Fees for videography and editing are two separate items. Videography includes the time involved in shooting video and, if requested and agreed upon, say, for someone else to edit, delivery of the raw footage captured by my camera. Editing is where your story is assembled from clips (generally via script provided by you), and where titles credits, color correction, audio syncing, and other post production would happen.
2. "Master file prep + LICENSING" Fee (for stills) - I shoot raw files (as opposed to jpgs) and these images have to be processed in Photoshop. I charge a file prep and licensing fee per individual image ordered. That price varies, depending on the scope of usage and the quantity of images ordered. From the online "web gallery", you would select the image(s) you want me to process/license. You have the option of receiving images optimized for the WEB or for PRINT, or both. Images are retouched by me, personally. I never outsource retouching of images. Any retouching of a special nature, such as changing colors, altering shapes, combining images, would require and additional fee.
Unless otherwise stated, "Licensing" of images would depend on a bunch of factors, and would be as clearly explained in the estimate and invoice as possible. Pricing boils down to how much of an audience will see it, and for how long. For example, images used inside a magazine, book or music CD will cost less than images used on the cover of a magazine, book, or music CD.
With that in mind, here’s also an example of what you might see in an estimate/invoice after a brief description of the PROJECT:
“AGREEMENT: reproduction rights granted to CLIENT (in this example, a musician), upon payment in full, for unlimited non-consumer advertising usage, including fliers, press kits, website, social media, and public relations materials, with the exception of CD covers and trade or consumer magazine covers. Consumer or trade advertising usage beyond this PROJECT shall require additional compensation to be negotiated with Dennis Connors Photography (PHOTOGRPHER). No usage granted herein for consumer print, electronic media, or TV advertising. Usage beyond that granted shall require additional compensation to be negotiated with PHOTOGRAPHER. PHOTOGRAPHER shall retain copyright ownership of photographic imagery.“
I should add that we’re talking about usage for the particular PROJECT. That is, if you decide this would be a nifty label for your next batch of Pinot Noir, and that’s not the title or your album, we should talk.
3. Expenses can include the following: travel/parking, assistant(s), audio recordist, additional video camera operator, other crew members, meals, background paper, backdrops, location scout, special retouching, make-up-artist, equipment rental, generators, music licensing (for video), special effects, miscellaneous materials.
OK this is the “fun” part: